Do you know Amarildo?

On July 13th, agents of the Pacifying Police Unit (UPP), a special task force created by the government of Rio de Janeiro to combat drug trafficking, arrested 48 suspects in Rocinha, the largest favela in Brazil, with more than 70,000 residents. Among them, was Amarildo de Souza, a 43 year-old bricklayer who lived with his family in the slum. 

Almost a month has past from the arrest and his wife and six sons haven’t seen Amarildo again. Officially, police denies knowing his whereabouts. In a violent city like Rio de Janeiro, the case could have been just another example of police wrongdoing but the engagement of Brazilians in social networks made the question "Where is Amarildo?" hard to be ignored by the government.

Using GoogleTrends, a service from Google that shows the volume of searches for any given term, it is possible to see a huge rise in searches for “Amarildo” keyword. In June, before the disappearance, the word had 9 points in the volume index. The number rose to 39 in July and has now reached the maximum limit with 100 points (see bellow). On Twitter, just over a week after the worker’s disappearance, the hashtag #CadêoAmarildo? was in the top positions of the Trending Topics. Whenever a new article about the case goes online, the hashtag returns to the top of the ranking. 

On YouTube,videos with Amarildo’s relatives and other Rocinha dwellers denouncing the violence of the Pacifying Police Unit had tens of thousands of views. The speeches are shocking, with direct criticism to the government and to the newspapers and television stations accused of not showing the problems of slums.

The viral effect of social networks has shown to the whole Brazil what happened on a dark street in Rocinha and the indignation of the people overflowed to the streets. In Rio de Janeiro, protesters went to the front door of Rio de Janeiro’s State governor Sérgio Cabral’s house. They demanded a serious investigation into the disappearance. In São Paulo, the citizens took the traditional Avenida Paulista to protest against police violence. The local problem became national then global. Now, the Ministry of Human Rights, part of the Federal Government, not only requires responses from the police of Rio de Janeiro but also from Governor Cabral.

The Amarildo’s case continues to remain unsolved, but it has shown the world the pivotal role of technology as a tool for freedom of expression. The wide access to information brought by low cost mobile web access, the rapid spread of footage of police officers abuse through social networks and the dynamism of smartphones in organizing street protests were essential to give voice to the Brazilian people. More than that, the social engagement with the help of technology has shown that the next generation can transform the world into a better place with unprecedented speed.

Transparency will be increasingly required, and with broad access to information, a good marketing campaign will not be enough to win an election. Corrupt politicians or those who are averse to democracy should be extinct. Before that, we need to ensure democratic values and the free nature of the internet. 

In the next decade, 5 billion new people will join the Internet and many of them will access the web for the first time in poor areas with serious problems of freedom of expression. They will face violent oppression of the state and neglect from the local authorities. For these reasons it is important to demand actions from our representatives. The freedom enjoyed in developed countries may become a global standard.

Today Thai citizens are prohibited from posting opinions contrary to the king of their nation, Chinese people may not search for information about their own past and Iranian women go to jail for fighting for better living conditions. Repressive governments in Egypt, Turkey and North Korea also prevent the full use of the internet using censorship and force. In Iran, the goal of one project is to isolate citizens in a intranet-like closed network totally controlled by the censors.

We live in a world with different cultures, but it is important that certain core values are disseminated and reinforced. Freedom of expression is one of them. Moreover, there is no better way to ensure this than multiplying and spreading opinions online in an open, free and uncensored environment. Where this is not yet possible, it is necessary to denounce the abuses and take advantage of the enormous potential of online networks to draw attention to the problems.

This is what the dwellers of the Rocinha slum in Rio de Janeiro did to show the disappearance of Amarildo Souza to the world. Now even The New York Times is covering the case. With the internet committed to freedom of expression, denunciations like this can be made any place around the globe. Surely, the world will be a place with more space for the cultural, educational and economic development for the next generations.